Volkswagen ditches its Chinese-script domain

The German car maker Volkswagen has notified ICANN that it is terminating its IDN dot brand .大众汽车. It was believed that the domain would serve as a site for the Chinese audience, but in the five years since its delegation, the company had never bothered to use the domain zone, so the ending turned out to be quite predictable.

Moreover, it is very likely that the same fate will soon befall the company’s flagship dot brand .VOLKSWAGEN, which also shows no signs of life. At the same time, according to Domain Incite, one of the most actively used dot brands in the world today is .AUDI. It has more than 1,800 registered domain names, most of which are intended for authorized Audi dealers. Interestingly enough, Audi is part of Volkswagen Group. Perhaps the experience of successfully managing your own domain zone has not caught on even within the same large business. Now .大众汽车 has become the 95th terminated dot brand.

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