The Coordination Center for TLD .RU/.РФ held a working meeting and an online seminar “Registrar Day. Sales-2022. Customer retention.” on February 22. This time the meeting was attended by heads and employees of sales and customer support departments of domain name registrars in the .RU and .РФ domains.
The seminar was aimed at increasing the rate of domain name renewals and sales of additional services to domain name registrants. Asya Barysheva, a management trainer and business consultant with practical experience in the IT and communications industry, was invited to the seminar. She is one of the ten best coaches in Russia, according to the rating of the “Secret of the Firm” magazine.
The participants learned strategies and tactics of customer retention, worked on scripts and exchanged experiences. They also learned how to organize active sales, discussed typical mistakes of managers communicating with clients, and points of contact and actions of the seller in a particular case, and also received useful methodological material that is convenient to use in further work. "Customers are your partners!" – noted Asya Barysheva.
“This is not the first time we hold such meetings. We have already held training courses for registrar lawyers, PR specialists, and for marketing departments. It is important that the participants not only listen to the trainer but also share their own experiences, talk about real situations and discuss ways to solve them. The Coordination Center seeks to help registrars improve the skills of employees in the professional field, and such seminars contribute to this,” said Georgy Georgievsky, Head of the Department for Working with Registrars and Users of the Coordination Center.
