Online communication and internet environment as everyday reality

On April 8, an online seminar, Online Communication and the Internet Environment as Everyday Reality, was held, organized by the Surkov Yaroslavl Regional Youth Library. More than 200 representatives of libraries and other cultural institutions took part in the event. Among the invited speakers was Viktoria Bunchuk, press secretary and head of social projects at the Coordination Center for TLD .RU/ .РФ.

The seminar participants shared their experiences of creating interactive content, using new technologies to create educational programs, as well as new ways of attracting young people to reading in the digital environment.

Anastasia Sabirova, a speaker from the PRO.Kultura.RF digital platform, spoke about the need for libraries to use social platforms, because each new subscriber can convert into a reader. This requires the promotion of communities: commercial ones, which involve the use of advertising; barter, that is, the implementation of joint projects with other communities; or free ones – using all kinds of "built-in" tools that social networks offer. “The correct design starts with the group’s address – it should reflect the essence of the community and be easy to remember.

It is also important to use a variety of content delivery tools: pinning entries, designing menus, and creating podcasts, articles, videos and events,” said Anastasia Sabirova. “It’s also important to work on a content plan so that community management is systematized and complete.”

Viktoria Mikhailova, psychologist of the department of psychological support for youth at the Surkov Regional Youth Library, spoke about peculiarities of digital communication. According to the speaker, the internet environment is not only and not so much interconnected computers and networks, but more interconnected and active people in this environment, together with the products of their activity: messages, web pages and posts. “Digital communication presupposes a mixed reality, where online technologies penetrate into our everyday life, as well as the gradual disappearance of anonymity on the internet – whatever we do on the internet affects our reputation,” said Viktoria Mikhailova.

Viktoria Bunchuk spoke about the Coordination Center’s projects on internet security, which can be used by libraries and cultural institutions in their work with children. The organization’s main project in the field of digital literacy, which is implemented with the support from Rostelecom, is Study the Internet & Govern It. It includes an interactive portal with educational games, a quiz with three hundred exciting questions about the internet and digital technologies, an application with tests, and an internet dictionary; online tournaments and cyber literacy championships are regularly held on the project platform.

Viktoria’s report was also devoted to other projects, including the .ДЕТИ domain, designed to address websites for children and adolescents; all sites in the domain are connected to a malicious activity monitoring system, which helps create an internet space of trust in .ДЕТИ; dictations on digital and financial IT literacy, which are held annually with the support of the Coordination Center; and the Domain Patrol website, where users can find information about internet threats, and instructions on how to behave when confronted with them, as well as hotlines of competent organizations.

The recording of the online seminar is available on the official YouTube account of the Surkov Regional Youth Library.

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