The Coordination Center for TLD RU/РФ and the Regional Public Internet Technology Center (ROCIT) have aggregated deals and offers available from domain name registrars during this holiday season. The full list of offers is published on ROCIT’s website at http://www.rocit.ru/articles/rotsit-i-koordinatsionnyy-tsentr-domenov-ru-rf-sobrali-novogodnie-predlozheniya-registratorov.
As the New Year approaches, domain name registrars have traditionally started their marketing campaigns to promote their services. Hot deals include offers of domain names, hosting and web design discounts which range from 10% to 50% off. The campaigns are to bring stability to the domain market and ensure a sufficient number of renewals and a higher customer turnover.
Georgy Georgiyevsky, head of the CCTLD department on work with registrars and users, noted that there is little surprise in the range of deals this year. “Toward the end of the year, registrars tend to motivate their customers to renew their domains, and lure away customers from their competitors by offering special transfer terms. Traditionally, there are many package deals. In general, most of their marketing strategies are what we expected.”
The .RU domain saw a dramatic increase in 2016, adding over 400,000 names compared to November 2015, when the Russian national domain had just exceeded 5,000,000 registrations.
