The iGeneration contest aims to find the best children’s projects and bring them online. Unfortunately, children currently have a very limited online footprint that typically boils down to bare-bones websites or social media accounts.
Internet mirrors the world in which we live in. It is also a children’s realm, since teenagers and kids make up the second most active user group online. Kids spend a lot of time on social networks and can type messages with blazing speed. Internet is where they meet new people, break up, make friends, argue and reconcile.
“While certain rules and restrictions are necessary, focusing on new creative solutions is now even more important. People are becoming increasingly aware that we need a new vision for the Internet in order to produce high-quality content for kids. We are very excited about the emergence of such wonderful initiatives as the Tvidi, Smeshariki and Positive Content competition. While similar in many respects to those projects, the iGeneration contest is innovative, as it is expected to bridge the online-offline gap and to remove the artificial and unnecessary barrier that separates kids and their parents. We hope that once offline children’s projects move online, it will benefit the Internet in general, not just the .ДЕТИ domain zone,” Vladimir Mamontov, the director of the Smart Internet Foundation, said.
The contest is conducted in the following categories:
- Education;
- Healthy Lifestyle;
- Creativity/Entertainment/Leisure.
Winners will be awarded grants for creating dedicated portals in the .ДЕТИ domain zone.
The prize fund in the major categories is RUB 900,000 (nine hundred thousand rubles), with RUB 300,000 (three hundred thousand rubles) going to every winner.
Applications will be accepted in sealed envelopes at 8 Zoologicheskaya St., Moscow 123242, starting 12 pm Moscow time on July 1, 2014 and until 12 pm on September 30, 2014.
The foundation and its partners will award prizes to the winners and provide media coverage of the contest.
Contest winners will be announced by October 2014, and the awards ceremony will be held during the Russian Internet Week 2014 conference in the fall.
The contest is cosponsored by the Coordination Center for TLD RU/RF and the Internet Support Foundation.
Questions about the contest can be submitted to the iGeneration organizing committee at: info@sif.tel.
