Coordination Center for TLD RU has renewed its corporate style. Within the framework of changing its new style Coordination Center has developed a new logo and is going to change the design of the site soon. Creative agency Azzari that won the Coordination Center tender is responsible for the new style development.
“It was urgent to change the logo as the Coordination Center expanded to new zones of responsibility, says Olga Aleksandrova-Myasina, Head of the Information Service of the Coordination Center for TLD RU. “Before we had been responsible only for domain.ru- therefore it was reflected in the previous logo. Now we have domain .РФ and soon we expect a zone for children and youth .CHILDREN to appear. In the future Russian domain space will add other domain zones. The new logo is a symbol of development, movement ahead like a satellite. At the same time the logo also reminds of a dot which is an integral part of designations in the Internet”. The development of the new logo has lasted since June 2011. At the end of February 2012, the logo was approved after having passed the focus group test and Azzari Agency began creating a brand book of the Coordination Center.
“The way to the creation of the new logo and corporate style has been long and not easy. But definitely interesting. Our key task was the need to reflect three crucial notions: development, expertise and professionalism. We are very happy with the outcome and are looking forward to further cooperation,” said Vera Popova, General Director of the Creative Agency Azzari. The contract with Azzari provides the development of the corporate style for Cyrillic TLD. РФ. The total cost of the Contact accounts for 1 mln roubles.
