Temu, the Chinese online commerce platform owned by PDD Holdings, has existed for just over three years yet has already achieved broad international visibility. Owing to its business model – direct delivery from manufacturers to consumers – it offers exceptionally low prices across numerous product categories, including electronics and household appliances, clothing, perfumes, and more. However, Temu has faced substantial criticism, including allegations of poor product quality, intellectual property infringements, and insufficient protection of customers’ personal data.
Meanwhile, the online platform makes extensive efforts to consistently defend its rights. It regularly submits cases to the World Intellectual Property Organization (WIPO), filing new complaints under the Uniform Domain-Name Dispute Resolution Policy (UDRP). Previously, Temu’s legal representatives focused on country-code domains. The company succeeded in securing the transfer of 16 domain names in various national extensions, including Temu.me (Montenegro), Temu.ge (Georgia), Temu.es (Spain), Temu.se (Sweden), and others.
Temu has now asserted control over additional gTLDs. According to Domain Gang, a WIPO arbitration panel has upheld the company’s latest complaint, ordering the transfer of 14 more domain names to Temu: temu.city, temu.fit, temu.fund, temu.gold, temu.host, temu.ink, temu.love, temu.red, temu.show, temu.social, temu.today, temu.video, temu.wiki, and temu.zone. All of these domain names were, notably, registered by a cybersquatter based in China.
