In early July, the premium domain name Sword.com was reported to have been sold for $1.5 million, making it the fourth-largest publicly disclosed domain sale of the year. At the time, the buyer remained a mystery, prompting speculation among industry watchers many of whom linked the word “sword” to its literal and figurative meanings: weaponry and military strength.
Now, the new owner has been revealed with nothing to do with war or weapons. According to Domain Gang, the buyer is Sword Health, a digital health company. Founded in 2015 in Portugal and now headquartered in New York, Sword Health uses artificial intelligence to create customized exercise programs designed to improve patients’ physical and mental wellness. Its system pairs these AI-driven programs with wearable sensors, allowing certified medical professionals to remotely monitor progress and adjust treatment plans as needed.
The company has raised $450 million in funding and is currently valued at around $4 billion, with plans for an eventual IPO, though not before 2028.
The deal was brokered by David Clements who confirmed the acquisition describing it as a “win-win” for both the buyer and the seller, renowned domain investor Braden Pollock. Previously operating under SwordHealth.com, the company had long sought to secure the shorter and more memorable Sword.com domain.
