For several years now, the domain name market has stubbornly defied the notion of summer as a season of slowdown or vacations. On the contrary, the summer months continue to witness some of the year’s most significant domain acquisitions. Although we are yet to reach the midpoint of the season, 2025 is already proving to be no exception, thanks in large part to renowned domain investor and entrepreneur Braden Pollock, who made three impressive deals in early July.
Most notably, he closed a deal for the Sword.com domain at a staggering $1.5 million. This transaction currently ranks as the fourth largest publicly reported domain sale of the year. The identity of the buyer and the intended use of the domain remain undisclosed. The seller’s side was represented by broker Andrew Miller. Interestingly, this marks the second seven-figure sale achieved by the Pollock-Miller team within just 60 days. Back in May, they also sold Fuse.com for $2,129,509.
In addition, Pollock has also succeeded in the .ORG space. According to DN Journal, he sold the domains R.org and Forward.org for $375,000 and $100,000, respectively, setting new benchmarks for both the .ORG extension and the broader category of non-.COM generic top-level domains (gTLDs). Until now, no sale in this category had crossed the $100,000 threshold in 2025. With these transactions, significant reshuffling can be expected in the upcoming editions of top domain sales rankings.
