The largest domain trading platform, Sedo, and InternetX, a leading domain registrar, have published their latest joint Global Domain Report summing up last year’s results. It is based on data collected from dozens of various sources and is supplemented by the results of a survey the companies conducted among market participants. The report takes up 80 pages and is bursting with various data, many of which are of interest primarily to users from Germany, as both companies are German. However, Domain Name Wire, reporting this news, highlights a number of indicators that are worth paying attention to for anyone immersed in the problems of the domain industry.
For example, 69 percent of the sales made at Sedo last year were Buy Now sales, which means domain names were purchased at a fixed price set by the seller; 11 percent were transactions in which the price was not set, and the parties negotiated it; and another 10 percent were made at auctions. The median transaction on Sedo was $549 last year.
Domains in the .COM gTLD accounted for 59 percent of all sales, followed by the German ccTLD .DE with 13 percent and .ORG and .NET gTLDs with four percent each. The report notes that the number of domain sales in .ORG increased last year, while those in .NET decreased. There was also a sharp increase in the number of sales on the secondary market for domains in the Anguillan ccTLD .AI and a decrease in the number of sales with domains in the ccTLD of the British Indian Ocean Territory, .IO. The authors of the report believe that these trends are interconnected.
As for new gTLDs, the most popular names on the secondary market were in the domains .ONLINE, .XYZ, and .SHOP. As for the registration of premium domain names, the leading domains in this category are .ART, .CLICK, and .HELP.
