In March of this year, it became known that JM Bullion, an online precious metals trading company, acquired the domain name Gold.com. The amount of the transaction was not disclosed at that time, but has now become known thanks to the efforts of domain blogger George Kirikos. For many years, he has been studying the reports that public companies file quarterly with the U.S. Securities and Exchange Commission and publish on its website. Sometimes these reports also contain information about purchases or sales of domain names, indicating the exact amounts.
This is what happened in this case. In a report by A-Mark Precious Metals, Inc. (which is the parent company of JM Bullion) for the first quarter, George Kirikos found information about the acquisition of “intangible assets” in March 2024 for the amount of $8.5 million. After the publication of this information, several professional domain resources immediately turned to broker Andrew Miller, who was involved in supporting the transaction for the sale of Gold.com, for comments. Miller emphasized that he does not have the right to disclose the amounts of transactions if information about them remains confidential, but if the information has already been published, he can do this without violating his obligations. He also named the exact purchase amount: it was $8,515,000.
Thus, the sale of the Gold.com domain tops the list of the largest domain transactions of the year, by a huge margin ahead of the previous leader - the sale of the TP.com domain name for $1,200,000. Moreover, as the DN Journal reports, this deal is one of the ten largest domain deals in the entire history of the industry (we are, of course, only talking about deals about which information is publicly available).
