UK Creative Ideas, the registry for the new generic top-level domain .ART, has announced that it is removing more than a million names from the premium category. This means that the cost of their registration will be significantly reduced. We are talking mainly about domains from the lower premium segment. Previously, the wholesale price for registering such domain names for registrar companies was $70, but now, according to the Domain Incite, it will be about $12. However, it is necessary to clarify that this is the price for registrars: domain registrants will cost a little more, but in any case much cheaper than before.
In addition, the UK Creative Ideas is moving a number of domain names from higher to lower premium categories, which also means a reduction in price. These steps are designed to increase the attractiveness of the domain zone for both end users and investors. Although the .ART domain cannot complain about its lack of popularity. At the moment, about a quarter of a million names are registered in it. However, it is one of the few new generic top-level domains that has seen smooth but steady growth since its launch in 2017.
