DN Journal reports on an interesting ad campaign launched by the Radix registry to promote their new gTLD .FUN. It would seem that a domain with such a name should attract attention in itself. However, in conditions of colossal competition between hundreds of domain zones, one catchy name is no longer enough. The management of the Radix company, which manages ten new domain zones, is famous for its creative approach to popularizing them, and this time it went in a very funny way.
The registry has hired Fred & Farid, a well-known New York advertising agency, which has developed the concept of promoting the .FUN domain and has already begun its implementation. The first one was filmed in Boring, Maryland. The point of advertising is to show that even in the most boring and dull places with such name there is a place for fun (fun). The first "ambassador" of the domain was Boring resident Jim Blum, a realtor by profession and a merry fellow by nature. Boring's Jim Blum standing in front of a box truck plastered with a giant .FUN photo of him sporting a bright red nose. The following videos will be shot in the settlements of Dismal, Little Hope, Misery Bay, Cape Disappointment, Des Valley and Tombstone. Surprisingly, all of these are real-life settlements. It is still difficult to say how much advertising will contribute to the growth of registrations in the .FUN domain, but it will definitely make the domain more famous, and at the same time introduce viewers to the quirks of American place names.
