Amazon’s three gTLDs have been added to the DNS root, Domain Incite reports. The .AMAZON domain, as well as . ア マ ゾ ン (.xn - cckwcxetd) and .亚马逊 (.xn - jlq480n2rg), which are internationalized versions of AMAZON in Japanese and Chinese, are all brand domains, so only Amazon will be allowed to use them.
It can be assumed that this event finally puts an end to a conflict that dragged on for as long as seven years. Amazon originally intended to use .AMAZON and its internationalized versions as dot-brand gTLDs. ICANN had no formal reasons to refuse, as none of the South American countries has a town or any other administrative-territorial unit called Amazon. But the domain delegation was strongly opposed by the countries of the so-called Amazon Pact (Amazon Cooperation Treaty Organization - ACTO) - Bolivia, Brazil, Venezuela, Guyana, Colombia, Peru, Suriname and Ecuador.
Many years of negotiations, mediated by ICANN CEO Goran Marby last year, did not lead to any results. Amazon was ready to consider various compromises, but refused to jointly manage domain zones, something ACTO governments insisted on. Controversy among the ACTO member countries also played a role, so the final stage of talks was endlessly postponed. ICANN's patience finally ran out, and the corporation announced the signing of a contract with Amazon. At the last minute before the domain delegation, on May 21, the ACTO countries made their last attempt to influence the situation: ACTO’s secretary-general, Alexandra Moreira, wrote to ICANN that she agreed to resume negotiations, picking up from where they were interrupted. But the ACTO had obviously missed their chance.
However, the ACTO members didn’t come away empty-handed. The contract between Amazon and ICANN contains a clause giving each of the ACTO member countries its own .Amazon domain and allowing their governments to reserve up to 1,500 culturally sensitive strings from registration.
