Yesterday, Donuts reported a record deal. Domain name home.loans in a new generic top-level domain (gTLD) .LOANS that Donuts administers was sold for 500,000 dollars. This is the highest price ever paid for a registration of a name in all existing gTLDs, at least when it comes to deals the public knows about.
Entrepreneur Blake Janover bought the domain and has already launched a website dedicated to various home loan programs. For a long time, Janover successfully worked in the field of real estate; however, he lost most of his fortune due to the financial crisis of the late 2000s. Now the entrepreneur is creating a new business on the Internet. He intends to make his resources the most complete and useful sources of information on lending in real estate. He has already launched a successful website MultiFamily.Loans.
Purchasing a domain name for half a million dollars in a new domain for a new business is surely a risky step. However, Blake Janover is confident in his success. “I’m a real estate guy and look at it from a real estate perspective,” he told Domain Name Wire. “I’m buying the top of your screen. .Com, .net, doesn’t feel like an effective use of this digital real estate that I’m buying. I mean, what does .com really mean anymore anyway, what is its utility? And I’m not talking bad about it. I’m just saying that for everybody that wanted to buy two-word domains, you had to have two words plus like some little thingy at the end of it.”
