Respected analyst of the domain business Joseph Peterson has published an interesting research on a DomainNameWire resource dedicated to new top-level domains. Using nTLDStats, he presented how popular new domains are among users from different countries. If we look at absolute figures, everything is very obvious: China is far ahead with 12.16 million registered names in the new domains. It is followed by the USA with 2.79 million. Russia is on the fourth position with 466.3 thousand names.
It should be pointed out that this is not a very objective picture, since 27.3 percent of all names in the new domains are registered using privacy settings, which makes it impossible to establish their origin. However, this is an unavoidable restriction of the research.
Joseph Peterson decided to compare the number of registered names in the new domains for each country with the number of Internet users there. The results are quite unexpected. For example, for one registered name in China there are 57 users, 226 in Russia, 86 in the USA. The leader turned out to be New Zealand, where for one name registered in the new domains there are 18 users. This could be explained by the fact that the vast majority of the new names citizens of New Zealand registered in .KIWI domain. This is an unofficial nickname of the country and its residents and the domain has become an informal ccTLD. In many ways aggressive marketing promotion and big discounts on the registration fees contributed to that.
However, there are countries where one registered name in the new domains accounts for one user, but these are countries like Gibraltar and Cayman Islands. Due to the nature of their fiscal legislation they attract a huge number of companies, which, combined with a tiny population, gives record-breaking results.
