Donuts celebrates an anniversary: on Monday it has registered its two millionth name in the new gTLDs. OnlineDomain reports that it was SCHEDULE.HOLIDAY. Donuts is the largest player on the new domains market – the company owns 191 new domain zone. The most successful of them are .GURU (more than 67 thousand names), .EMAIL (around 54.5 thousand) and .PHOTOGRAPHY (almost 52 thousand). It should be noted that even though the name SCHEDULE.HOLIDAY has become two millionth for Donuts, altogether there are about 1 million 600 thousand domain names registered by Donuts as of today. This means that about 400 thousand registered domain names turned out to be unnecessary later.
Nevertheless, representatives of Donuts are very optimistic. “We’re seeing that the semantic meaning and specificity of new gTLDs illustrate something to businesses and end-users”, said Donuts CEO Paul Stahura.
