Verisign continues to improve the evaluation system of domain names’ prospects. It was reported earlier that the company got a patent for a technology to analyze whether a domain name is easy to type on the keyboard. This time Verisign announced information about a new patent. Domain Name Wire reports that the US patent №9 218 334 was given to Verisign for “a method of generating made up words that can be pronounced”.
Verisign representatives explain that the fact that domain names of pronounceable (so-called radio test) is one of the main criteria that determine the success of the domain name. When a person hears the name of a website, for example, during a conversation with a friend or in an ad on a radio, the person should be able to remember the name and correctly enter it in the address bar and open the necessary page. Patented technology allows to create exactly this type of domain names, they don’t have to make sense or even be real words.
Observers say that these actions of Verisign are a response to critics that claim that all promising names in .COM and .NET (managed by the company) are taken. Verisign is clearly making considerable efforts to prove that promising domains exist in its zones, but the criteria should be different.
