Yesterday, Apple's new APPLE gTLD appeared in the DNS root zone. It is a strict dot-brand gTLD, in which only Apple can register domain names. Observers assume that this moment can play an important role for all new gTLDs. The number of users and votaries of Apple's devices is huge throughout the world and if the company starts using the domain actively, it will attract special interest of an enormous amount of Internet users both to it, and to all new domains in general.
However, in this case, Domain Incite points out that Apple has a spotty history of paying attention to domain names. For instance, Apple launched new products several times, without first securing matching domain names. There's a possibility to only hope that Apple will show great consideration for the domain, as well as for its devices.
