Minds + Machines, a registry of many new gTLDs, including, for example, .YOGA, .CLUB, and .LONDON, summed up its financial results for the first half of 2015, as Domain Incite reports. According to the report, a controlling of new domains happened to be not so profitable business as it was supposed. Minds + Machines showed a loss of $1,2 million before paying of taxes, compared to income of $5.7 million a year earlier.
A decrease income from applicants' participation in private auctions call as one of the reasons of this situation in Minds + Machines. According to the rules of these auctions, their winner pays compensation to all other participants. Last year the company participated in more considerable number of auctions, than it does today, and this fact provided serious inflows. Besides, Minds + Machines recognizes that it hasn't been able to reach a number of the financial points yet, which were declared as strategic objectives. So, average revenue per name for premiums was $184 versus $200-225 target, and average revenue per standard name was down from $28 to $10.
