Google’s decision to create "parent" Alphabet holding (the part of which Google will be also) remains the most important news of the world Internet. It is also reflected in the domain world. The matter is that the domain of new holding is registered in the new .XYZ zone– ABC.XYZ. This decision is certainly to evoke enthusiasm for those who aren’t indifferent in to the destiny of new domains. An example of such a giant as Google can be very catching and attract maximum attention to new domains. It is necessary to pay tribute to elegance of a choice of the name consisting of three first and three last letters of the Latin alphabet.
However, it is too early to say about global influence. The corporate website of holding, which is first of all interesting to business partners, will be placed on the ABC.XYZ. The services and products of corporation providing all huge volume of its traffic – Google searcher, YouTube video hosting and Gmail – will remain "on their places", in the .COM zone. Besides, the observers believe that the choice of the .XYZ for corporate website was also dictated by aspiration to avoid problems with other companies having the name Alphabet – and its websites in traditional domain zones.
Nevertheless, it failed to fully avoid these problems. So, during the first hours after the announcement of Alphabet holding creation the alphabet.com experienced some serious difficulties. Millions of users sought to get to it, believing that it was the site of new company. It led to a jump of traffic, comparable with DDoS-attack. Actually, the alphabet.com domain has no relation to Google. It belongs to BMW automobile company – one of its subsidiaries which is engaged in the granting of car leasing has the name Alphabet. It is unknown so far whether BMW intends to make any claims against Google. However, the automaker’s representatives have already announced that they aren't definitely going to sell the alphabet.com domain as it “plays an important part in company’s business model”.
