The Domain Name Association, a non-profit international organization uniting the domain business leaders, published a press release devoted to results of a survey they have conducted earlier. Approximately 5000 users in ten countries took part in it. The survey points a high market potential of New gTLDs and their popularity – especially among young users. So, approximately 50% respondents notice that new domain names look easier to memorize and more informative than ccTLDs do. These users also believe that it is significantly simpler to register a short and memorable name in new domain zones, than, for example, to do that on .COM.
Also, survey results refute the idea that users do not pay any attention to domain names falling back on search engines when they need to find a particular website. 85% respondents claim they enter full names of necessary sites in a browser address bar "always or from time to time".
“The new domains, opened according to New gTLD program, largely occupy some specific niche and are aimed at very specific purposes – great majority of them contains the name of any business directions, geographical districts, entertainment or social phenomenon types. In this way they are more concrete and help to designate a subject of resource, which is located there, well. Specificity and universalism are two opposite qualities common to new top-level domains. Unfortunately, the more domain happens to be more concrete (and, therefore, more informative), the more specific niche it occupies, and, as a rule, the smaller number of names can appear in it,” Deputy Director General of the Technical Center of Internet Marina Nikerova told.
