In a week new gTLD .MOVIE enters Sunrise period. However, the domain can boast about its first and very-very serious success even now. Domain thehungergames.movie has been registered already and the official website of the series of The Hunger Games films has already begun its operation in the new domain zone. The premiere of the forth (and the last) film of the series – The Hunger Games: Mockingjay, Part 2 – is scheduled for November of this year.
Considering the fact that the official registration hasn’t been opened yet, the launch of The Hunger Games webpage is obviously the result of an agreement between the operator of a new domain Donuts and the film company Lionsgate. Taking into account the huge global success of The Hunger Games (just the first part fetched $690 million) this deal regardless of its conditions is a great success for Donuts. Experts believe that in the short run other players of the movie business will pay attention to the new domain. In the long run it is important that the main audience of The Hunger Games are teenagers. When in a few years they start paying attention to registration of their own domain names, they will be aware of the existence of at least one new domain.
