Automotive corporation General Motors has launched its webpage on a new gTLD .GREEN. This is the first time that a company out of Fortune 50 started using a webpage on the new domain. Meaning that leading world companies have registered names in new gTLDs before, however, they used them solely to redirect to their existing websites, usually, on .COM or haven’t used them at all.
Situation with General Motors is very different. The corporation has registered the domain to create GeneralMotors.green. According to one of PR managers of GM Sharon Basel, the webpage will be dedicated to corporation’s products and initiatives aimed at environmental protection and sustainability. General Motors have knowingly chosen a new green domain to fulfill that purpose. We want to believe that other leaders of world business will pay such attention to new domains as well.
