The film industry for the first time ever drew attention to the new domains. A new domain called Outlive.Life was registered for promotion of the new Hollywood movie called Self/less. The film stars Ryan Reynolds and Ben Kinsley and is opening July 10th. This is a drama thriller based around the idea that it is possible to prolong human life for eternity by means of modern science. This is why the choice of domains .LIFE can be considered quite successful.
Apparently, this is the first time when a new gTLD is used to promote a big budget Hollywood movie. Domain .LIFE is operated by Donuts, there are 16 thousand names registered in the domain as of today.
