Oriental Trading Company won the right to operate new domain .FUN on a private auction of applicants. Manufacturer of balloons, clown noses, cardboard caps and such managed to beat Google to the new domain.
This very fact, however, shouldn’t be surprising, considering that Oriental Trading Company belongs to one of the richest businessmen of the world Warren Buffett. It is surprising and even saddening though that the new and quite promising domain will be operated as restricted. According to the application to ICANN, only Orient Trading Company can register names in the .FUN domain zone and its business partners. Google corporation by contrast offered open registration in the domain. However, had to withdrew its application as well as another applicant Dot Strategy. The amount of money paid by the winner as usually is not disclosed.
