The first period of mass registration renewal has begun in the new domain .XYZ that was launched a little more than a year ago. At the moment it is the undisputed leader among new domains: there are more than 857 thousand names registered in the XYZ. domain zone. However, the methods of achieving this result are rather doubtful. It is known that XYZ.com, operator of the domain zone, decided to pursue quite In particular, many registrants on names in .COM, who registered through Network Solutions (presumably a partner of XYZ.com in this action) got domain of the same name in .XYZ as well.
This happened automatically. Registrants received a note that as a “bonus” from Network Solutions they get a name in .XYZ zone that corresponds to their name in .COM. To give it up registrants had to send an appropriate answer. The consent was implied by default and didn’t require any actions. It’s not hard to guess that in such situation the majority of the users might not even pay attention to the letter or bother to answer.
Somewhat same strategy XYZ.com and Network Solutions are trying to recreate now. Registrants have already begun to receive notifications to renew their registrations. They show the total amount for registration renewal in both .COM and .XYZ zones. Pressing the button to pay will automatically extend the registration of both names. Not to renew any of them you have to make changes in the corresponding row of the form. However, this time the effect probably won’t be that strong. Somewhat attentive registrant will for sure pay attention to the extended renewal fee. (The fee for renewal in .XYZ offered by Network Solutions is a bit more than $57.) Thus, the near future will show if domain .XYZ keeps its leading position. Earlier on CEO at XYZ.com Daniel Negari stated that more than half a million names in .XYZ are not freebies and were registered without any marketing gimmicks.
