Donuts has won the right to administer one more new gTLD. It is domain .JEWELRY and we can assume that the stakes in this battle were quite high. The thing is that the other applicant for the .JEWELRY domain was a Swiss holding Richemont, that is considered to be number two company in the world selling luxury goods.
Richemont owns such brands as Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, the market value of the holding is estimated at $46 billion. Nevertheless, Donuts managed to beat such a serious competitor and win the right to administer .JEWELRY domain. The conditions under which the applicants agreed are not disclosed as usual.
It should be noted that Donuts, apparently, has serious plans for the luxury segment of the domain market: apart from .JEWELRY the company already owns domains .DIAMONDS and .WATCH.
