Administrators of new domains do all they can to attract maximum attention to launch of registrations in their zones. But registration fee discounts and even free giveaway of names cause justified skepticism in domain community, these measures give temporary effect and it is unlikely that they will lead to registration renewal. Cooperation with celebrities that advertise domains though seems as a more successful strategy. In this sense cooperation of the new domain .country with legendary singer Dolly Parton can be considered a precise hit. Before the start of General Availability period in .country zone (it is planned for September 15) it was announced that Parton would be a pioneer of a new domain.
Domain .country provides domain names to musicians and fans of country style. Participation of one of the most famous singers of this style is obviously a successful step in its promotion. Especially because in addition to many Grammy awards Dolly Parton is famous for many other things. For example, the first cloned creature – Dolly the sheep – was named after her. Young fans of modern pop music might know Dolly Parton because she is godmother of a singer Miley Cyrus.
Dolly Parton chose three names to register in a new domain zone - queenof.country, dolly.country and dollyparton.country. Her image, audio and video materials will be used in promotions of a new domain.
