World Intellectual Property Organization (WIPO) has rejected complaint of a fashion designer Philipp Plein that was considered within Uniform Domain Name Dispute Resolution Policy (UDRP). The history of the incident is quite interesting. Some time ago domains peopleincasinos.com and supportpeopleinneed.org were used as resources to distribute counterfeit products passed off as the original brand products of Philipp Plein. After Plein turned to law enforcement, their activities were suppressed.
However, Philipp Plein tried to get domains peopleincasinos.com and supportpeopleinneed.org transferred to him. And he had reason: if you look closely to the domain names, each of them has a “hidden” name of the designer - peoPLEINcasinos.com and supportpeoPLEINneed.org. It is logical to assume that the names were chosen on purpose to increase the probability of their occurrence in search results for Plein (experts, however, doubt that this trick was effective at all).
Anyway, WIPO jury considered that there was not enough evidence that domain names were registered with this intent and coincide with the name of the brand to the point of confusing similarity.
