The first day of the registration brought mixed results. According to ICANN, close to 15,000 names were registered, but the registrar later clarified that over 31,000 domains had been sold. The company explains this discrepancy by the fact that the final numbers became known after the ICANN information had been published.
According to experts, these results are quite unusual. During the previous gTLD launches, most domain names were sold in the first half of the first GA day, as registrars tried to secure the names pre-ordered by customers. .Guru, for example, sold 25,776 names in the first 10 hours, with the number increasing to just 30, 680 in the next 24 hours. This sharp decline in the registration rate is typical of the new gTLD launches.
Still, 15,000 registrations is a very good rate for the first GA day. "The .XYZ domain demonstrated very good results at the start of the GA registration,” Andrei Kolesnikov, CEO of the Coordination Center for TLD RU/РФ, said. “This is most likely due to its simplicity (the last three letters of the English alphabet are commonly used in children’s rhymes across the English-speaking world) and originality. “The creators of the domain hope that it will bring together people of different generations who use the Internet for different purposes and have different IT exposure levels (generations X, Y and Z). The new domain may also attract Internet users in Russia, as this letter combination evokes various associations for Russian speakers, which can be played up in domain names in promo-resources, advertising and show business."
