Today Donuts releases a new gTLD - .expert - in the Early Access Phase. Experts await this with anticipation: in their view, this new domain can rival .guru, that at the moment is leading by the number of registrations among all new gTLDs. More than 55 thousand names are registered in the .guru domain zone already and the number grows every day by several hundred registrations.
Observers’ assumptions are based mostly on the semantic proximity of the words “guru” and “expert” that in many aspects are synonyms. Skeptics, however, predict that .expert won't even get close to .guru and they have serious arguments. First of all, they rightly point out that the word “guru” is way trendier on the wave of the universal passion for all things Eastern, while “expert” sounds too “dry” and professional. Another important point is that .expert domain will, apparently, become the most expensive for registration among all Donuts domains. The price of the regular (not early access) registration will be about $60-$70. To compare: registration in .guru domain zone costs around $30-$40.
