On September 30, the Coordination Center for TLD .RU/.РФ organized a meeting for registrars, bringing together representatives of public relations and marketing departments from across the domain industry.
The meeting included a workshop titled “Digital marketing for domain registrars and hosting providers,” prepared and held by Andrey Gavrikov, CEO of Completo Marketing Group, representative of the Netherlands Institution of Marketing (NIMA) in Russia and founder of Marketing Education online education center.
The workshop’s aim was to educate marketing executives and staff, as well as technical support and sales teams working for.RU and .РФ domain registrars and teach them how to get more registrations, renewals and sell more add-on services to registrants.
Participants learned about the latest digital marketing technology, the algorithms behind them, target audience segmentation, and competitive analysis techniques as well as how to deal with existing demand, and strategies and tactics for attracting and retaining clients.
“Meetings with registrars are a great opportunity for industry specialists to keep in touch, learn about the latest developments and share experience. The Coordination Center is there to help registrars improve the professional skills of their employees, since a good expert has to keep pace with the times, and this is what meetings of this kind are all about,” Head of the Department of Registrar and User Relations Georgy Georgiyevsky said.
