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PIR to reward registrars for registration quality over quantity

Public Interest Registry (PIR), which manages the .ORG top-level domain, plans to disclose the roadmap and toolkit of its Quality Performance Index (QPI). Launched in 2019, the program was to change the approach to rewarding registrars, Domain Name Wire reports. It is common practice to award bonuses to registrars for the number of domain names registered in their domain zones. Clearly, the easiest way to get a bonus would be to offer discounts. However, this approach often brings serious trouble: malware distributors, spammers and other perpetrators are constantly on the lookout for cheap domain names.

PIR decided to focus on a different strategy. QPI encourages registrars to seek higher quality rather than quantity in registered domains. The program measures registrars on abuse ratings, SSL encryption usage, DNSSEC enablement and many other metrics that indicate domain quality. Full information on the program used to be private; now, PIR is essentially disclosing the “source code” of QPI thus making it available for implementation by any registrar at no charge.

PIR representatives said that, although the program has been in place for only two years, it has already driven positive changes. Domain name abuse has gone down while the average renewal rate has increased by 4 percent. It will be interesting to see which registrars find it important to adopt QPI and which prefer to remain focused on the bottom line.

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